| 000 -LEADER |
|---|
| fixed length control field |
00864nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180601153230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140223b2009 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470740316 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
IIMU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
657.7 |
| Edition number |
22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salinas, Gabriela |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The International Brand Valuation Manual : |
| Remainder of title |
a complete overview and analysis of brand valuation techniques, methodologies and applications / |
| Statement of responsibility, etc. |
Gabriela Salinas. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2009 |
| Name of publisher, distributor, etc. |
John Wiley & Sons |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 420 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
75.00 |
| Price type code |
USD |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Valuation. |
| 650 #9 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand Valuation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Accounting |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
22.657.7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Monograph |
