|
|
1.
|
Services Marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit.
by Zeithaml, Valarie | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.] | Pandit, Ajay [author.]. Edition: 7th ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Tata Mcgraw Hill, c2013Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
2.
|
From Products to Services : insight and experience from companies which have embraced the service economy
by Young, Laurie. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersy John Wiley & Sons 2008Online access: Click here to access online Availability: No items available Checked out (1).
|
|
|
3.
|
Customers.com : how to create a profitable business strategy for the Internet and beyond
by Seybold, Patricia B. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Random House; Times Business 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.801202854678] (1).
|
|
|
4.
|
Competing in a Service Economy : how to create a competitive advantage through service development and innovation
by Gustafsson, Anders. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: San Francisco Jossey Bass; John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
|
|
|
5.
|
Customer Service Delivery : research and best practices
by Fogli, Lawrence. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: San Francisco Jossey Bass; John Wiley & Sons 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
|
|
|
6.
|
Total Access
by McKenna, Regis. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2002Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
|
|
|
7.
|
The Ultimate Question
by Reichheld, Fred. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.1554] (1).
|
|
|
8.
|
The RDM : Connecting with your Customers
by HBR. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
9.
|
The Innovator's Dilemma : when new technologies cause great firms to fail
by Christensen, Clayton M. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston Harvard Business Review Press 1997Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658] (1).
|
|
|
10.
|
Marketing Services : competing through quality
by Berry, Leonard L. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Free Press 1991Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
11.
|
Delivering Quality Service: balancing customer perceptions and expectations
by Zeithaml, Valarie A. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Free Press 1990Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
|
|
|
12.
|
The Nordstrom Way to Customer Service Excellence
by Spector, Robert. Edition: 2Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Massachusetts John Wiley & Sons 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (2).
|
|
|
13.
|
Youtility : why smart marketing is about help not hype
by Baer, Jay. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Penguin Books 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
|
|
|
14.
|
The Apple Experience
by Gallo, Carmine. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
|
|
|
15.
|
Managing Customer Value : creating quality and service that customers can see
by Gale, Bradley T. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Free Press 1994Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
|
|
|
16.
|
Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and david S. Duncan.
by Christensen, Clayton M | Hall, Taddy | Dillon, Karen | Duncan, David S. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Harper Collins, c2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (1).
|
|
|
17.
|
The intention economy : when customers take charge / Doc Searls.
by Searls, Doc. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Boston, Mass. ; Harvard Business Review Press, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
|
|
|
18.
|
The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler.
by Heskett, James L | Sasser, Earl W | Wheeler, Joe. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Table of contents only | Publisher description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1 HJL] (1).
|
