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1.
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Consumer Behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar.
by Schiffman, Leon G | Wisenblit, Joseph | Kumar, S. Ramesh. Edition: 11th ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (4).
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2.
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Consumer Behaviour in Indian Perspective
by Nair, Suja R. Edition: 2Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Himalaya Pub. House 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).
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3.
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Authenticity
by Gilmore, James H. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8343] (1).
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4.
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Marketing Metaphoria
by Zaltman, Gerald. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (3).
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5.
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Introduction to Neuromarketing & Consumer Neuroscience / Thomas Z. Ramsoy.
by Ramsoy, Thomas Z. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Denmark : Neurons Inc, c2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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6.
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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
by Mooij, Marieke K. de 1943-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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7.
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Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
by Haugtvedt, Curtis P 1958- | Herr, Paul 1956- | Kardes, Frank R. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Lawrence Erlbaum Associates, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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8.
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How people buy online : the psychology behind consumer behaviour / Seema Gupta.
by Gupta, Seema [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).
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9.
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Brands and the Brain : How to Use Neuroscience to Create Impactful Brands / Arvind Sahay.
by Sahay, Arvind. Edition: 1st ed.. Publisher: Penguin Portfolio 2022Online access: Publisher Description Availability: No items available Checked out (1).
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10.
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Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar
by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Pearson, 2019Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342 SLG] (1).
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