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1.
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Handbook of Relationship Marketing / edited by Jagdish N. Sheth and Atul Parvaiyar.
by Sheth, Jagdish N | Parvatiyar, Atul [editor.]. Edition: 1st ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Sage Publications, 2002Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 SJN] (1).
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2.
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Business Marketing Management : B2B
by Hutt, Michael D. Edition: 10th Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cengage Learning 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (1).
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3.
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Strategic Marketing Problems
by Kerin, Roger A. Edition: 12Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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4.
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Mastering Data Mining
by Berry, Michael J.A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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5.
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Marketing Through Search optimization: how to be found on the Web
by Michael, Alex. Edition: 2nd Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Taylor and Francis; Routledge 2008Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802854678] (1).
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6.
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Inside the Tornado : strategies for developing, leveraging, and surviving hypergrowth markets
by Moore, Geoffrey A. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Harper Collins 2005Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8062] (1).
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7.
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The Gender Intelligent Retailer: discover the connection between women consumers and business growth
by Yaccato, Joanne Thomas. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Canada John Wiley & Sons 2008Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804082] (1).
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8.
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Value Merchants
by Anderson, James C. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (2).
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9.
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Strategic Market Management
by Aaker, David A. Edition: 7Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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10.
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Marketing Strategy & Management
by Baker, Michael. Edition: 4Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Palgrave Macmillan 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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11.
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Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.
by Leeflang,Peter S.H | Wittink, Dick R | Wedel, Michel | Naert, Philippe A. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Kluwer, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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12.
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Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
by Lilien, Gary L 1946- | Rangaswamy, Arvind. Edition: Revised 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, Trafford, c2003Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8020285] (1).
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13.
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Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
by Lilien, Gary L 1946- | Rangaswamy, Arvind | De Bruyn, Arnaud. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: PA DecisionPro Inc. c2013Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8020285] (1).
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14.
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Innovative B2B marketing : new models, processes and theory / Simon Hall.
by Hall, Simon 1971- [author.]. Edition: 1st Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York, NY ; New Delhi : Kogan Page Limited, [ 2017].Other title: Innovative business-to-business marketing.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (1).
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15.
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Marketing and modernity / Marianne Elisabeth Lien.
by Lien, Marianne E [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Oxford ; New York : Berg, c1997Online access: Contributor biographical information | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804066465] (1).
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16.
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The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer.
by Schlegelmilch, Bodo B [editor.] | Winer, Russell S [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Routledge, 2021.Online access: Publisher's description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 SBB] (1).
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