|
|
141.
|
Channel Champions : how leading companies build new strategies to serve customers
by Wheeler, Steven. Edition: 1st Ed.Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey Jossey Bass; John Wiley & Sons 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
142.
|
Inside the Tornado : strategies for developing, leveraging, and surviving hypergrowth markets
by Moore, Geoffrey A. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Harper Collins 2005Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8062] (1).
|
|
|
143.
|
The Big Lie : or interpreting your global customer's inner life for profit
by Jouan, Christophe. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Hay House; Balboa Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
|
144.
|
The Gender Intelligent Retailer: discover the connection between women consumers and business growth
by Yaccato, Joanne Thomas. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Canada John Wiley & Sons 2008Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804082] (1).
|
|
|
145.
|
The International Brand Valuation Manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.
by Salinas, Gabriela. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York John Wiley & Sons 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 657.7] (1).
|
|
|
146.
|
Marketing Services : competing through quality
by Berry, Leonard L. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Free Press 1991Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
147.
|
Techno-Ready Marketing
by Parasuraman, A. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Free Press 2001Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87] (1).
|
|
|
148.
|
B2B Brand Management
by Kotler, Philip. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Germany Springer 2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
|
|
|
149.
|
Duct Tape Marketing
by Jantsch, John. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: USA Thomas Nelson 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
150.
|
Political Marketing theoretical and strategic foundations
by Cwalina, Wojciech. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork M. E. Sharpe 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 324.73] (1).
|
|
|
151.
|
Building Customer-Brand Relationships
by Schultz, Don E. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork M. E. Sharpe 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
|
|
|
152.
|
Does Marketing Need Reform ? fresh perspectives on the future
by Sheth, Jagdish N. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork M. E. Sharpe 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
153.
|
the Handbook of Marketing Research : uses, misuses, and future advances
by Grover, Rajiv.,Ed. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage Publications; Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
|
154.
|
Statistical Modeling for Management
by Hutcheson, Graeme D. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 519.502468] (1).
|
|
|
155.
|
Qualitative Market Research : a comprehensive guide
by Mariampolski, H.Y. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
|
156.
|
Ethnography for Marketers : a guide to consumer immersion
by Mariampolski, H.Y. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).
|
|
|
157.
|
The Handbook for Focus Group Research
by Greenbaum, Thomas L. Edition: 2nd Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
|
|
|
158.
|
The Slow Pace of Fast Change : bringing innovations to market in a connected world
by Chakravorti, Bhaskar. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business School Press 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
159.
|
Why We Buy : the science of shopping
by Underhill, Paco. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Simon & Schuster 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1). Checked out (1).
|
|
|
160.
|
Sales and Distribution Management
by Panda, Tapan K. Edition: 2nd Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Oxford University Press 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.81] (2).
|
