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1.
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Marketing Channel Management : a customer centric approach
by Venugopal, Pingali. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (2).
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2.
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Services Marketing : integrating customer focus across the firm/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit.
by Zeithaml, Valarie | Bitner, Mary Jo [author.] | Gremler, Dwayne D [author.] | Pandit, Ajay [author.]. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Tata Mcgraw Hill, c2013Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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3.
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Airline Marketing and Management
by Shaw, Stephen. Edition: 7th Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Burlington Ashgate Publishing 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 387.740688] (1).
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4.
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Taking Brand Initiative
by Hatch, Mary Jo. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: San Francisco Jossey Bass 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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5.
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Marketing Theory : evolution and evaluation
by Sheth, Jagdish N. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York John Wiley & Sons 1988Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).
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6.
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What Got You Here Won't Get You There in Sales!
by Goldsmith, Marshell. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).
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7.
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Critical Marketing
by Tadajewski, Mark. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: UK John Wiley & Sons 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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8.
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The New Emerging Market Multinationals
by Batra, Rajeev. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827 CA] (1).
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9.
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Retail Management
by Berman, Barry. Edition: 11Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87] (1).
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10.
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Handbook of Services Marketing & Management
by Swartz, Teresa A. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2000Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8 Swartz, Teresa A.] (1).
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11.
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From Products to Services : insight and experience from companies which have embraced the service economy
by Young, Laurie. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersy John Wiley & Sons 2008Online access: Click here to access online Availability: No items available Checked out (1).
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12.
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Handbook of Relationship Marketing / edited by Jagdish N. Sheth and Atul Parvaiyar.
by Sheth, Jagdish N | Parvatiyar, Atul [editor.]. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Sage Publications, 2002Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 SJN] (1).
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13.
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International Marketing
by Czinkota, Michael R. Edition: 8Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cengage Learning 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).
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14.
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Macromarketing - a global focus : marketing systems, societal development, equity & poverty Vol.I-IV / edited by Stanley J. Shapiro, Mark Tadajewski, Clifford J. Shultz II.
by Shapiro, Stanley J. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2009Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (4).
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15.
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Advertising & Sales Promotion
by Kazmi, SHH. Edition: 3Material type: Book; Format:
print
; Literary form:
not fiction
Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).
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16.
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Marketing Research:A South Asian Perspective
by Churchill, Gilbert A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cengage Learning 2005Online access: Click here to access online Availability: No items available Checked out (1).
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17.
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Nonprofit Marketing Vol.I-III
by Parsons, Elizabeth. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).
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18.
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Social Marketing to Protect the Environment
by Mohr, Doug M. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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19.
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Developing A Market Orientation
by Deshpande, Rohit. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Pub. 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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20.
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Using Market Knowledge
by Deshpande, Rohit. Edition: Material type: Book Publisher: New Delhi Sage Publications c2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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