Indian Institute of Management Udaipur Library

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21.
A framework for marketing management / Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.

by Kotler, Philip [author.] | Keller, Kevin Lane 1956-.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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22.
Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.

by Leeflang,Peter S.H | Wittink, Dick R | Wedel, Michel | Naert, Philippe A.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Kluwer, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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23.
Traction : how any startup can achieve explosive customer growth / Gabriel Weinberg and Justin Mares.

by Weinberg, Gabriel [author.] | Mares, Justin [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York, New York ; Portfolio/Penguin, [2015]Copyright date: ©2015Online access: Contributor biographical information | Publisher description | Sample text Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.11] (1).

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24.
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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane 1956-.

Edition: 15th Global ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, [2016]Online access: Publisher Description and content page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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25.
The history of marketing science / editors, Russell S. Winer, Scott A. Neslin.

by Winer, Russell S | Neslin, Scott A 1952-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey : World Scientific, [2014]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 381.109] (1).

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26.
Tactical SEO : the theory and practice of search marketing / Lee Wilson.

by Wilson, Lee [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: London : Kogan Page, 2016.Copyright date: ©2016Other title: Tactical Search Engine Optimization.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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27.
Marketing strategy : based on first principles and data analytics / Robert W. Palmatier, Shrihari Sridhar.

by Palmatier, Robert W [author.] | Sridhar, Shrihari [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Basingstoke : Palgrave Macmillan, 2017Online access: Content Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87] (1).

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28.
Cases in strategic marketing / David Rosenthal, Lew G. Brown.

by Rosenthal, David W [author.] | Brown, Lew G [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c2000Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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29.
Cutting-edge marketing analytics : real world cases and data sets for hands on learning / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox.

by Venkatesan, Rajkumar [author.] | Farris, Paul W [author.] | Wilcox, Ronald T [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, New Jersey : Pearson Education, [2015]Copyright date: ©2015Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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30.
The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer.

by Schlegelmilch, Bodo B [editor.] | Winer, Russell S [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Routledge, 2021.Online access: Publisher's description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 SBB] (1).

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