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1.
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Using Market Knowledge
by Deshpande, Rohit. Edition: Material type: Book Publisher: New Delhi Sage Publications c2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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2.
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Jump Start Your Marketing Brain
by Hall, Doug. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Ohio Brain Brew Books 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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3.
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Marketing Management
by Lal, Rajiv. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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4.
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Inside Marketing
by Zwick, Detlev. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Oxford University Press 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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5.
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Marketing in travel and tourism
by Middleton, Victor T. C. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Amsterdam ; Boston ; London Butterworth-Heinemann 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 910.68] (1).
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6.
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Marketing Management: a cultural perspective
by Penaloza, Lisa. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Taylor and Francis; Routledge 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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7.
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Ted Levitt on Marketing
by Levitt,Theodore. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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8.
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Spanning Silos: The New CMO Imperative
by Aaker, David. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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9.
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Mass Affluence
by Nunes, Paul. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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10.
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Marketing Moves
by Kotler, Philip. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2002Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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11.
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Everything I know about Marketing I Learned from Google
by Goldman, Aaron. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi TMH 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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12.
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Principles and practice of Social Marketing : an international perspective / Rob Donovan and Nadine Henley.
by Donovan, Rob | Henley, Nadine. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Cambridge University Press, 2010Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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13.
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A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius
by Trout, Jack. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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14.
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Marketing Services : competing through quality
by Berry, Leonard L. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Free Press 1991Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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15.
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Does Marketing Need Reform ? fresh perspectives on the future
by Sheth, Jagdish N. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork M. E. Sharpe 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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16.
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Business Market Management (B2B) / understanding, creating, and delivering value. James C. Anderson, James A. Narus, Das Narayandas and D.V.R. Sheshadri.
by Anderson, James C. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
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17.
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The Marketing Whitebook 2013-2014 : decoding diversity
by Datta, Prosenjit | BusinessWorld. Edition: 9th Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Business World 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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18.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip [author.] | Keller, Kevin Lane 1956-. Edition: 15th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi ; Pearson, c2016.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).
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19.
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane 1956-. Edition: 15th Global ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, [2016]Online access: Publisher Description and content page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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20.
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Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University.
by Armstrong, Gary (Gary M.) [author.] | Kotler, Philip [author.] | Opresnik, Marc O. Edition: 13th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Pearson, [2017]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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