Spanning Silos: The New CMO Imperative
By: Aaker, David.
Material type: BookPublisher: Boston, Mass. Harvard Business Review 2008Edition: 1.Description: 217 p.ISBN: 9781422128763.Subject(s): MarketingDDC classification: 658.8 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C4/2 | 658.8 (Browse shelf) | Available |
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