Indian Institute of Management Udaipur Library

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A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius

By: Trout, Jack.
Material type: materialTypeLabelBookPublisher: New Delhi John Wiley & Sons 2003Edition: 1st Ed.Description: viii,120p.ISBN: 9780471236085.Subject(s): Marketing-Decision | Brand Name product | Marketing Management | MarketingDDC classification: 658.8 Online resources: Click here to access online
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Item type Current location Call number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C4/2 		658.8 (Browse shelf) Available

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