Indian Institute of Management Udaipur Library

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21.
Social marketing / Gerard Hastings and Christine Domegan.

by Hastings, Gerard (Professor) [author.] | Domegan, Christine [author.].

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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22.
Formative research in social marketing : innovative methods to gain consumer insights / Krzysztof Kubacki, Sharyn Rundle-Thiele, editors.

by Kubacki, Krzysztof [editor.] | Rundle-Thiele, Sharyn [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Springer Berlin Heidelberg, 2016.Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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23.
Marketing graffiti : the writing on the wall / Michael Saren.

by Saren, Michael [author.].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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24.
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.

by Kotler, Philip [author.] | Kartajaya, Hermawan 1947- [author.] | Setiawan, Iwan [author.].

Edition: 1st ed. Publisher: New Delhi : Macmillan - Wiley, 2017Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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