Social marketing / Gerard Hastings and Christine Domegan.
By: Hastings, Gerard (Professor) [author.].
Contributor(s): Domegan, Christine [author.].
Material type:
BookPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2018.Edition: 3rd ed.Description: xxxvi, 602 p. : ill. ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138123830 (pbk. : alk. paper) :; 9781138123823 (hardback : alk. paper).Subject(s): Social marketing -- Handbooks, manuals, etc | Behavior modificationDDC classification: 658.8
Contents:
Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
|
Indian Institute of Management Udaipur C4/2 | 658.8 (Browse shelf) | 1 | Available |
Includes bibliographical references and index.
Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
There are no comments for this item.