Indian Institute of Management Udaipur Library

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21.
The International Brand Valuation Manual : a complete overview and analysis of brand valuation techniques, methodologies and applications / Gabriela Salinas.

by Salinas, Gabriela.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York John Wiley & Sons 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 657.7] (1).

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22.
Kellogg on Branding

by Tybout, Alice M.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Wiley India 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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23.
Strategic Market Management

by Aaker, David A.

Edition: 7Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Wiley India 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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24.
Welcome to the creative age : bananas, business and the death of marketing

by Earls, Mark.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chichester : New York Wiley 2002Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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25.
Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley.

by Dooley, Roger 1952-.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1).

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26.
Marketing to the social web : how digital customer communities build your business / Larry Weber.

by Weber, Larry.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, NJ : John Wiley & Sons, c2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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27.
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.

by Kotler, Philip [author.] | Kartajaya, Hermawan 1947- [author.] | Setiawan, Iwan [author.].

Edition: 1st ed. Publisher: New Delhi : Macmillan - Wiley, 2017Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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28.
The consulting Bible : everything you need to know to create and expand a seven-figure consulting practice / Alan Weiss.

by Weiss, Alan 1946-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Hoboken, NJ : Wiley, 2011Availability: No items available Checked out (1).

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