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1. Consumer Behavior Knowledge for Effective Sports and Event Marketing

by Kahle, Lynn R.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: UK Routledge 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 796.06] (1).

2. APA handbook of consumer psychology / editor-in-chief: Lynn R. Kahle, associate editors: Tina M. Lowrey and Joel Huber.

by Kahle, Lynn R [editor.] | Lowrey, Tina M [editor.] | Huber, Joel [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Washington, DC : American Psychological Association, [2022]Online access: Publisher Description and Content Page Availability: No items available Checked out (1).

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