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1. Brand Relevance

by Aaker, David A.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: San Fransisco Jossey Bass 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (2).

2. Spanning Silos: The New CMO Imperative

by Aaker, David.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

3. Marketing Research

by Aaker, David A.

Edition: 10th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Wiley India 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83 AAK] (1).

4. Strategic Market Management

by Aaker, David A.

Edition: 7Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Wiley India 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

5. Aaker on branding : 20 principles that drive success / David Aaker .

by Aaker, David [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York City, NY ; Sage, Morgan James Pub., 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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