Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran.
By: Parsons, Elizabeth [editor.].
Contributor(s): Maclaran, Pauline [editor.].
Material type: BookPublisher: NewYork : Butterworth-Heinemann, 2010Edition: 2nd ed.Description: 219p. ; 24 cm.ISBN: 9780750687393 (pbk.).Subject(s): Marketing | Consumer behaviorDDC classification: 658.802 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due |
---|---|---|---|---|
Monograph | Indian Institute of Management Udaipur C5/1 | 658.802 PE (Browse shelf) | Available |
Browsing Indian Institute of Management Udaipur Shelves , Shelving location: C5/1 Close shelf browser
658.802 Handbook of Marketing and Finance / | 658.802 Essential readings in marketing / | 658.802 Cases in strategic marketing / | 658.802 PE Contemporary Issues in Marketing and Consumer Behaviour / |
Includes bibliographical references and index.
There are no comments for this item.