Parsons, Elizabeth,
Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran. - 2nd ed. - NewYork : Butterworth-Heinemann, 2010. - 219p. ; 24 cm.
Includes bibliographical references and index.
9780750687393 (pbk.)
Marketing.
Consumer behavior.
658.802 , C5/1
Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran. - 2nd ed. - NewYork : Butterworth-Heinemann, 2010. - 219p. ; 24 cm.
Includes bibliographical references and index.
9780750687393 (pbk.)
Marketing.
Consumer behavior.
658.802 , C5/1