000 -LEADER |
fixed length control field |
00597pam a2200193 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140223b2011 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780070707139 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 PAR |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Parameswaran, M.G. |
245 ## - TITLE STATEMENT |
Title |
DRAFTFCB+ULKA Brand Building Advertising: concepts and cases |
Remainder of title |
|
250 ## - EDITION STATEMENT |
Edition statement |
1st Ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi |
Date of publication, distribution, etc. |
2011 |
Name of publisher, distributor, etc. |
Tata Mcgraw Hill |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiii,200p. |
365 ## - TRADE PRICE |
Price amount |
650.00 |
Price type code |
INR |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising - Brand name products |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://192.168.1.244/contentpages/brandbuilding_parameswaran.pdf |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
22.659.1 PAR |
b |
|
c |
|