Handbook of Relationship Marketing / edited by Jagdish N. Sheth and Atul Parvaiyar.
By: Sheth, Jagdish N.
Contributor(s): Parvatiyar, Atul [editor.].
Material type: BookPublisher: New Delhi : Sage Publications, 2002Edition: 1st ed.Description: 660p. ; 22 cm.ISBN: 9788178291048 (pbk.).Subject(s): Relationship MarketingDDC classification: 658.802 Online resources: Click here to access onlineItem type | Current location | Call number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C5/2 | 658.802 SJN (Browse shelf) | Available |
Browsing Indian Institute of Management Udaipur Shelves , Shelving location: C5/2 Close shelf browser
658.802 Marketing Strategy & Management | 658.802 Building models for marketing decisions / | 658.802 SBB The Routledge companion to strategic marketing / | 658.802 SJN Handbook of Relationship Marketing / | 658.8020285 Marketing engineering : | 658.8020285 Principles of marketing engineering / | 658.802854678 Marketing Through Search optimization: how to be found on the Web |
Includes bibliographical references and Index.
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