Indian Institute of Management Udaipur Library catalog

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Sheth, Jagdish N.

Handbook of Relationship Marketing / edited by Jagdish N. Sheth and Atul Parvaiyar. - 1st ed. - New Delhi : Sage Publications, 2002. - 660p. ; 22 cm.

Includes bibliographical references and Index.

ISBN: 9788178291048 (pbk.)

Subjects--Topical Terms:
Relationship Marketing

Dewey Class. No.: 658.802 , C5/2

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