Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought
By: Jagdish N. Sheth; Atul Parvatiyar; Can Uslay.
Publisher: Wiley 2022ISBN: 9789354641206.Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C4/5 | 658.8001 SJN (Browse shelf) | 1 | Available |
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658.8001 In Search of a New Logic for Marketing | 658.8001 Marketing theory : | 658.8001 Marketing theory : | 658.8001 SJN Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought | 658.800151 Building implementable marketing models / | 658.80019 Brainfluence : | 658.80019 Psychological foundations of marketing : |
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