Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought (Record no. 13094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00265 a2200085 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354641206 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jagdish N. Sheth; Atul Parvatiyar; Can Uslay |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2022 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| pbk. | Indian Institute of Management Udaipur | Indian Institute of Management Udaipur | C4/5 | 2022-12-29 | 23 | 577.00 | 64959 - 22/11/2022 | 658.8001 SJN | 005406 | 2022-12-29 | 1 | 769.00 | 2022-12-29 | Monograph |