Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
By: Lilien, Gary L.
Contributor(s): Rangaswamy, Arvind.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, Trafford, c2003Edition: Revised 2nd ed.Description: xxiv, 518 p. : ill. ; 26 cm.ISBN: 9781412022521 (pbk.); 0130355496.Subject(s): Marketing -- Data processing | Marketing -- Decision making -- Mathematical models | Marketing -- Decision making -- Data processingDDC classification: 658.8020285Item type | Current location | Call number | Copy number | Status | Date due |
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Monograph | Indian Institute of Management Udaipur C5/2 | 658.8020285 (Browse shelf) | 1 | Available |
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Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions.
Includes bibliographical references (p. [481]-497) and indexes.
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