Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang.
By: Naert, P. A [author.].
Contributor(s): Leeflang, P. S. H [joint author.].
Material type:
BookPublisher: Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978Description: xii, 406 p. : ill. ; 23 cm.ISBN: 9789020706741; 0902076748.Subject(s): Marketing -- Mathematical modelsDDC classification: 658.800151
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Indian Institute of Management Udaipur C4/5 | 658.800151 (Browse shelf) | 1 | Available |
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| 658.8001 Marketing theory : | 658.8001 Marketing theory : | 658.8001 SJN Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought | 658.800151 Building implementable marketing models / | 658.80019 Brainfluence : | 658.80019 Psychological foundations of marketing : | 658.800285 Database Marketing : analyzing and managing customers |
Includes indexes.
Bibliography: p. [374]-394.
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