Naert, P. A.,
Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang. - Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978. - xii, 406 p. : ill. ; 23 cm.
Includes indexes.
Bibliography: p. [374]-394.
9789020706741 EUR 104.99 0902076748
78317406
Ne***
Marketing--Mathematical models.
658.800151 , C4/5 Niranjan Associates
Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang. - Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978. - xii, 406 p. : ill. ; 23 cm.
Includes indexes.
Bibliography: p. [374]-394.
9789020706741 EUR 104.99 0902076748
78317406
Ne***
Marketing--Mathematical models.
658.800151 , C4/5 Niranjan Associates