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Database Marketing : analyzing and managing customers

By: Blattberg, Robert C.
Material type: materialTypeLabelBookPublisher: NewYork Springer 2008Edition: 1.Description: 871p.ISBN: 9781441903327.Subject(s): Database Marketing | MarketingDDC classification: 658.800285 Online resources: Click here to access online
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Item type Current location Call number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
C4/5
658.800285 (Browse shelf) Available

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