Indian Institute of Management Udaipur Library

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Customer Equity

by Blattberg, Robert C.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).

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2.
Database Marketing : analyzing and managing customers

by Blattberg, Robert C.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork Springer 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285] (1).

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