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1. 9 Brand Shaastras : nine successful brand strategies to build winning brands

by Kapoor, Jagdeep.

Edition: 2nd Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Response Books 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

2. Aaker on branding : 20 principles that drive success / David Aaker .

by Aaker, David [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York City, NY ; Sage, Morgan James Pub., 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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