Indian Institute of Management Udaipur Library

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by Carpenter, Phil.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2000Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).

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Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler.

by Lindström, Martin 1970-.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Koganpage, c2010; New York : Free Press, 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

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