Indian Institute of Management Udaipur Library

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1.
Luxury World : the past, present and future of luxury brands

by Tungate, Mark.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Kogan Page 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.47] (1).

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2.
Strategic Brand Management : building, measuring, and managing brand equity / Kevin Lane Keller, M.G. Parameswaran and Isaac Jacob.

by Keller, Kevin L | Parameswaran, M. G | Jacob, Isaac.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Pearson, c2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827 KKL] (2).

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3.
A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius

by Trout, Jack.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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