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1. The Case Writing workbook : a self-guided workshop

by Vega, Gina.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York M. E. Sharpe 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 001.433] (1).

2. Political Marketing theoretical and strategic foundations

by Cwalina, Wojciech.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork M. E. Sharpe 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 324.73] (1).

3. Building Customer-Brand Relationships

by Schultz, Don E.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork M. E. Sharpe 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).

4. Does Marketing Need Reform ? fresh perspectives on the future

by Sheth, Jagdish N.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork M. E. Sharpe 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

5. Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).

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