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1. Managing Cultural Differences : Global leadership strategies for cross-cultural business successld

by Moran, Robert T.

Edition: 8th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Butterworth-Heinemann 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.18] (1).

2. Marketing in travel and tourism

by Middleton, Victor T. C.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Amsterdam ; Boston ; London Butterworth-Heinemann 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 910.68] (1).

3. Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran.

by Parsons, Elizabeth [editor.] | Maclaran, Pauline [editor.].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 PE] (1).

4. Data Mining and Market Intelligence for Optimal marketing Returns

by Chiu, Susan.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Butterworth-Heinemann 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

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