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1. From Products to Services : insight and experience from companies which have embraced the service economy

by Young, Laurie.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersy John Wiley & Sons 2008Online access: Click here to access online Availability: No items available Checked out (1).

2. Total Relationship Marketing

by Gummesson, Evert.

Edition: 3Material type: book Book; Format: print ; Literary form: not fiction Publisher: UK Routledge 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812 GE] (1).

3. Uncommon Service

by Frei, Frances.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston Harvard Business Review Press 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).

4. The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.

by Nagle, Thomas T 1951- | Hogan, John E., Ph. D | Zale, Joseph.

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Prentice Hall, c2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.816] (5).

5. The curious marketer : expeditions in branding and consumer behaviour / Harish Bhat ; foreword by R. Gopalakrishnan.

by Bhat, Harish 1962 or 1963- [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Gurgaon, Haryana, India : Portfolio, Penguin, 2017.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.820954] (3).

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