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1.
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Macromarketing - a global focus : marketing systems, societal development, equity & poverty Vol.I-IV / edited by Stanley J. Shapiro, Mark Tadajewski, Clifford J. Shultz II.
by Shapiro, Stanley J. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2009Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (4).
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2.
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Social Marketing to Protect the Environment
by Mohr, Doug M. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Publications 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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3.
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Analysis for Marketing Planning
by Lehmann, Donald R. Edition: 6Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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4.
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Marketing Strategy: The Difference Between Marketing and Markets
by Fifield, Paul. Edition: 3Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Uk Elsevier 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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5.
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Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran.
by Parsons, Elizabeth [editor.] | Maclaran, Pauline [editor.]. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 PE] (1).
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6.
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Marketing Plans
by McDonald, Malcolm. Edition: 7Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: UK John Wiley & Sons 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (2).
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7.
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HBE : Marketer's Toolkit
by HBR. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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8.
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HBR on Reinventing your Marketing
by HBR. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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9.
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Juicing the Orange
by Fallon, Pat. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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10.
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Strategic Marketing Management
by Dolan, Robert. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1991Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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11.
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Strategic Marketing
by Mooradian, Todd A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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12.
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How to Write a Marketing Plan
by Westwood, John. Edition: 4th Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Kogan Page 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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13.
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Handbook of Marketing Decision Models
by Bierenga, Berend.,Ed. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork Springer 2008Online access: Click here to access online Availability: No items available Checked out (1).
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14.
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Tilt : shifting your strategy from products to customers / Niraj Dawar.
by Dawar, Niraj. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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15.
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The analytical marketer : how to transform your marketing organization / Adele Sweetwood.
by Sweetwood, Adele [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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16.
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Handbook of Marketing and Finance / Edited by Shankar Ganesan.
by Ganesan, Shankar [editor of compilation.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cheltenham, UK : Edward Elgar, 2012Availability: No items available Checked out (1).
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17.
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Essential readings in marketing / Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors.
by McAlister, Leigh | Bolton, Ruth N. (Ruth Nancy) | Rizley, Ross | Marketing Science Institute. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cambridge, MA : Marketing Science Institute, c2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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18.
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Cases in strategic marketing / David Rosenthal, Lew G. Brown.
by Rosenthal, David W [author.] | Brown, Lew G [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, c2000Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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