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1. Macromarketing - a global focus : marketing systems, societal development, equity & poverty Vol.I-IV / edited by Stanley J. Shapiro, Mark Tadajewski, Clifford J. Shultz II.

by Shapiro, Stanley J.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Publications 2009Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (4).

2. Social Marketing to Protect the Environment

by Mohr, Doug M.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Sage Publications 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

3. Analysis for Marketing Planning

by Lehmann, Donald R.

Edition: 6Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

4. Marketing Strategy: The Difference Between Marketing and Markets

by Fifield, Paul.

Edition: 3Material type: book Book; Format: print ; Literary form: not fiction Publisher: Uk Elsevier 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

5. Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran.

by Parsons, Elizabeth [editor.] | Maclaran, Pauline [editor.].

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 PE] (1).

6. Marketing Plans

by McDonald, Malcolm.

Edition: 7Material type: book Book; Format: print ; Literary form: not fiction Publisher: UK John Wiley & Sons 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (2).

7. HBE : Marketer's Toolkit

by HBR.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

8. HBR on Reinventing your Marketing

by HBR.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

9. Juicing the Orange

by Fallon, Pat.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

10. Strategic Marketing Management

by Dolan, Robert.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 1991Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

11. Strategic Marketing

by Mooradian, Todd A.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

12. How to Write a Marketing Plan

by Westwood, John.

Edition: 4th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Kogan Page 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

13. Handbook of Marketing Decision Models

by Bierenga, Berend.,Ed.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: NewYork Springer 2008Online access: Click here to access online Availability: No items available Checked out (1).

14. Tilt : shifting your strategy from products to customers / Niraj Dawar.

by Dawar, Niraj.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2013]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

15. The analytical marketer : how to transform your marketing organization / Adele Sweetwood.

by Sweetwood, Adele [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Boston, Massachusetts ; Harvard Business Review Press, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

16. Handbook of Marketing and Finance / Edited by Shankar Ganesan.

by Ganesan, Shankar [editor of compilation.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cheltenham, UK : Edward Elgar, 2012Availability: No items available Checked out (1).

17. Essential readings in marketing / Leigh McAlister, Ruth N. Bolton, and Ross Rizley, editors.

by McAlister, Leigh | Bolton, Ruth N. (Ruth Nancy) | Rizley, Ross | Marketing Science Institute.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cambridge, MA : Marketing Science Institute, c2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

18. Cases in strategic marketing / David Rosenthal, Lew G. Brown.

by Rosenthal, David W [author.] | Brown, Lew G [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Upper Saddle River, NJ : Prentice Hall, c2000Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

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