Indian Institute of Management Udaipur Library catalog › Results of search for 'su:"Marketing" and location:C4/5'

Your search returned 16 results.

	1.	Marketing Theory : evolution and evaluation by Sheth, Jagdish N. Edition: 1st Ed.Material type: Book; Format: print ; Literary form: not fiction Publisher: New York John Wiley & Sons 1988Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1). Place hold Add to cart (remove)
	2.	Marketing Issues in Transitional Economics by Batra, Rajeev. Edition: 1Material type: Book; Format: print ; Literary form: not fiction Publisher: London Kluwer Academic Pub. 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80091724] (1). Place hold Add to cart (remove)
	3.	In Search of a New Logic for Marketing by Gronroos, Christian. Edition: 1Material type: Book; Format: print ; Literary form: not fiction Publisher: USA John Wiley & Sons 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1). Place hold Add to cart (remove)
	4.	Customers.com : how to create a profitable business strategy for the Internet and beyond by Seybold, Patricia B. Edition: 1st Ed.Material type: Book; Format: print ; Literary form: not fiction Publisher: New York Random House; Times Business 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.801202854678] (1). Place hold Add to cart (remove)
	5.	Database Marketing : analyzing and managing customers by Blattberg, Robert C. Edition: 1Material type: Book; Format: print ; Literary form: not fiction Publisher: NewYork Springer 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285] (1). Place hold Add to cart (remove)
	6.	Brainfluence : 100 ways to persuade and convince consumers with neuromarketing / Roger Dooley. by Dooley, Roger 1952-. Edition: 1st ed.Material type: Book; Format: print ; Literary form: not fiction Publisher: Hoboken, N.J. : John Wiley, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1). Place hold Add to cart (remove)
	7.	Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt. by Hunt, Shelby D. Material type: Book; Format: print ; Literary form: not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1). Place hold Add to cart (remove)
	8.	Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang. by Naert, P. A [author.] \| Leeflang, P. S. H 1946- [joint author.]. Material type: Book; Format: print ; Literary form: not fiction Publisher: Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800151] (1). Place hold Add to cart (remove)
	9.	Marketing theory : a student text / edited by Michael J. Baker & Michael Saren. by Baker, Michael J 1935- [editor.] \| Saren, Michael [editor.]. Edition: 3rd edition.Material type: Book; Format: print ; Literary form: not fiction Publisher: Los Angeles : SAGE, 2016.Copyright date: ©2016Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1). Place hold Add to cart (remove)
	10.	Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support / edited by Natalie Mizik and Dominique M. Hanssens. by Mizik, Natalie [editor.] \| Hanssens, Dominique M [editor.]. Material type: Book; Format: print ; Literary form: not fiction Publisher: Cheltenham, UK ; Northampton, MA, USA, : Edward Elgar Publishing [2018]Copyright date: ©2018Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285] (2). Place hold Add to cart (remove)
	11.	Psychological foundations of marketing : the keys to consumer behavior / Allan Kimmel. by Kimmel, Allan J [author.]. Edition: 2nd ed.Material type: Book; Format: print ; Literary form: not fiction Publisher: New York : Routledge, 2018.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80019] (1). Place hold Add to cart (remove)
	12.	Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl. by Struhl, Steven M [author.]. Edition: 1st Edition.Material type: Book; Format: print ; Literary form: not fiction Publisher: New York : Kogan Page Ltd, [2017]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80028563] (1). Place hold Add to cart (remove)
	13.	Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King. by King, Katie 1967- [author.]. Material type: Book; Format: print ; Literary form: not fiction Publisher: London ; New York : Kogan Page Ltd, 2019Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80028563] (1). Place hold Add to cart (remove)
	14.	The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan & Jim Lecinski. by Venkatesan, Rajkumar [author.] \| Lecinski, Jim [author.]. Material type: Book; Format: print ; Literary form: not fiction Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2021]Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80028563 VR] (1). Place hold Add to cart (remove)
	15.	How to get published in the best marketing journals / edited by David W. Stewart and Daniel M. Ladik. by Stewart, David W [editor.] \| Ladik, Daniel M [editor.]. Material type: Book; Format: print ; Literary form: not fiction Publisher: Cheltenham, UK Northampton, MA, USA : Edward Elgar Publishing, [2019]Copyright date: ©2019.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8005 SDW] (1). Place hold Add to cart (remove)
	16.	Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. by Hagel, John \| Armstrong, Arthur. Material type: Book; Format: print ; Literary form: not fiction Publisher: Boston : Harvard Business School Press, c1997Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285467 HJ] (1). Place hold Add to cart (remove)

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