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1.
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Critical Marketing
by Tadajewski, Mark. Edition: 1Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: UK John Wiley & Sons 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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2.
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Handbook of Services Marketing & Management
by Swartz, Teresa A. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: California Sage 2000Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8 Swartz, Teresa A.] (1).
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3.
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Industrial Marketing Strategy / Frederick E. Webster.
by Webster, Frederick E.,Jr. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Wiley, 1991Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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4.
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Crossing The Chasm
by Moore, Geoffrey A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Harper Collins 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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5.
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Purple Cow
by Godin, Seth. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Penguin Books 2002Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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6.
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How to Become A Rainmaker
by Fox, Jeffrey. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Random House G. 2000Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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7.
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Handbook of Qualitative Research Methods in Marketing
by Belk, Russell W. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: UK Edward Elgar 2006Online access: Click here to access online Availability: No items available Checked out (1).
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8.
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Managing Marketing
by Cooper, Graham. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: UK Elsevier 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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9.
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Industrial Marketing
by Ghosh, P.K. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Oxford University Press 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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10.
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Market-led Strategic Change
by Piercy, Nigel F. Edition: 4Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: UK Elsevier 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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11.
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True Story : how to combine action to transform you business
by Montague,Ty. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Harvard Business Review Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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12.
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Behind The Cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler.
by Benioff, Marc [1964-] | Adler, Carlye. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : John Wiley : Jossey Bass ; 2010Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
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13.
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Focus
by Ries, Al. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork Harper Collins 1996Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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14.
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Channel Champions : how leading companies build new strategies to serve customers
by Wheeler, Steven. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey Jossey Bass; John Wiley & Sons 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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15.
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Duct Tape Marketing
by Jantsch, John. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: USA Thomas Nelson 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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16.
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The Slow Pace of Fast Change : bringing innovations to market in a connected world
by Chakravorti, Bhaskar. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business School Press 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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17.
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Greater Good
by Quelch, John A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
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18.
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Concurrent Marketing
by Cespedes, Frank V. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1995Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).
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19.
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The 22 Immutable Laws of Marketing
by Ries, Al. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Profile books 1993Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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20.
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Sensory marketing : theoretical and empirical grounds
by Hulteþn, Bertil. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London ; New York Routledge 2015Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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