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61.
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Total Relationship Marketing
by Gummesson, Evert. Edition: 3Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: UK Routledge 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812 GE] (1).
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62.
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Consumer Behaviour in Indian Perspective
by Nair, Suja R. Edition: 2Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Himalaya Pub. House 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (1).
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63.
|
Marketing Management
by Lal, Rajiv. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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64.
|
Inside Marketing
by Zwick, Detlev. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Oxford University Press 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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65.
|
Mastering Data Mining
by Berry, Michael J.A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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66.
|
Global Marketing Management
by Kotabe, Masaaki. Edition: 5Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.848] (1).
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67.
|
International Marketing: An Asia Pacific Focus
by Kotabe, Masaaki & et al. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).
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68.
|
The Old Rules of Marketing are Dead
by Pearson, Tomothy R. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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69.
|
True Story : how to combine action to transform you business
by Montague,Ty. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Harvard Business Review Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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70.
|
Qualitative Consumer & Marketing Research
by Kozinets, Robert V. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Sage Publications 2013Online access: Click here to access online Availability: No items available Checked out (1).
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71.
|
The triumph of emptiness : consumption, higher education, and work organization
by Alvesson, Mats. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Oxford Oxford University Press 2014Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 302.35] (1).
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72.
|
In Search of a New Logic for Marketing
by Gronroos, Christian. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: USA John Wiley & Sons 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).
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73.
|
Behind The Cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler.
by Benioff, Marc [1964-] | Adler, Carlye. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : John Wiley : Jossey Bass ; 2010Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
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74.
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Customers.com : how to create a profitable business strategy for the Internet and beyond
by Seybold, Patricia B. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Random House; Times Business 1998Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.801202854678] (1).
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75.
|
Legends in Marketing ; Vol.10- resource advantage theory the research tradition period
by Sheth, jagdish N.,Ed. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80092 SJN] (10).
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76.
|
Advanced Methods of Marketing Research
by Bagozzi, Richard P. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Massachusetts Blackwell 1994Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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77.
|
Marketing in travel and tourism
by Middleton, Victor T. C. Edition: 4th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Amsterdam ; Boston ; London Butterworth-Heinemann 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 910.68] (1).
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78.
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Contemporary Issues in Marketing and Consumer Behaviour / edited by Elizabeth Parsons, Pauline Maclaran.
by Parsons, Elizabeth [editor.] | Maclaran, Pauline [editor.]. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork : Butterworth-Heinemann, 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 PE] (1).
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79.
|
Bayesian Statistics and Marketing
by Rossi, Peter E. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey John Wiley & Sons 2005Availability: No items available Checked out (1).
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80.
|
The Accidental Sales Managers
by Lytle, Chris. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: USA John Wiley & Sons 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8102] (2).
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