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261.
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A Chronology of Health Care Marketing Research / Dawn Iacobucci.
by Iacobucci, Dawn [author.]. Edition: 1st ed. Publisher: Boston, [Massachusetts] : now publishers Inc, 2019Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8303621] (1).
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262.
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The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer.
by Schlegelmilch, Bodo B [editor.] | Winer, Russell S [editor.]. Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New York, NY : Routledge, 2021.Online access: Publisher's description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802 SBB] (1).
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263.
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How people buy online : the psychology behind consumer behaviour / Seema Gupta.
by Gupta, Seema [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).
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264.
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Digital Marketing / Seema Gupta.
by Gupta, Seema [author.]. Edition: 2nd ed. Publisher: New Delhi : McGraw-Hill Education, 2020Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 GS] (2).
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265.
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Unlocking the customer value chain : how decoupling drives consumer disruption / Thales S. Teixeira with Greg Piechota.
by Teixeira, Thales S [author.] | Piechota, Greg. Edition: 1 Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : New York : Currency,(Penguin) 2019.Online access: Publisher's Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812 TTS] (1).
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266.
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Product roadmaps relaunched / C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors.
by Lombardo, C. Todd [author.] | McCarthy, Bruce [author.] | Ryan, Evan [author.] | Connors, Michael (Writer on software design) [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Beijing ; Shroff/O'Reilly, [2018]Copyright date: ©2018Other title: Product roadmaps relaunched : how to set direction while embracing uncertainty.Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 LCT] (1).
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267.
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Badass : making users awesome / Kathy Sierra.
by Sierra, Kathy [author.]. Edition: First edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Beijing ; Sebastopol, CA ; Shroff/O'Reilly, [2015]Copyright date: ©2015Online access: Publisher Description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 SK] (1).
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268.
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Free : the future of a radical price / Chris Anderson.
by Anderson, Chris 1961-. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Hyperion, c2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 AC] (1).
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269.
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The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing / Rajkumar Venkatesan & Jim Lecinski.
by Venkatesan, Rajkumar [author.] | Lecinski, Jim [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2021]Online access: Publisher Description and content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80028563 VR] (1).
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270.
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The art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson.
by Dodson, Ian [author.]. Edition: 1Material type: Book; Format:
print
available online
 ; Literary form:
not fiction
Publisher: Hoboken : Wiley, 2016.Online access: eBook Link Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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271.
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How to get published in the best marketing journals / edited by David W. Stewart and Daniel M. Ladik.
by Stewart, David W [editor.] | Ladik, Daniel M [editor.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Cheltenham, UK Northampton, MA, USA : Edward Elgar Publishing, [2019]Copyright date: ©2019.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8005 SDW] (1).
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272.
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Marketing myopia / Theodore Levitt.
by Levitt, Theodore 1925-2006.. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 LT] (1).
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273.
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Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.
by Hagel, John | Armstrong, Arthur. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Harvard Business School Press, c1997Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285467 HJ] (1).
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274.
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Getting started in consulting / Alan Weiss.
by Weiss, Alan 1946- [author.]. Edition: Fourth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, New Jersey : Wiley, [2019]Online access: Publisher's Description and Content Page Availability: No items available Checked out (1).
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275.
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Million dollar consulting : the professional's guide to growing a practice / Alan Weiss.
by Weiss, Alan 1946- [author.]. Edition: Sixth edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : McGraw Hill, [2022]Online access: Publisher's Description and Content Page Availability: No items available Checked out (1).
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276.
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The consulting Bible : everything you need to know to create and expand a seven-figure consulting practice / Alan Weiss.
by Weiss, Alan 1946-. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, NJ : Wiley, 2011Availability: No items available Checked out (1).
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277.
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Selling IT : the science of selling, buying and deal-making / Sandip Mukhopadhyay, Srinivas Pingali and Amitabh Satyam.
by Mukhopadhyay, Sandip [author.] | Pingali, Srinivas [author.] | Satyam, Amitabh [author.]. Material type: Book; Format:
print
available online
; Literary form:
not fiction
Publisher: New Delhi : New York, NY ; Routledge, 2022.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 004.0688 MS] (1).
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278.
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Brands and the Brain : How to Use Neuroscience to Create Impactful Brands / Arvind Sahay.
by Sahay, Arvind. Edition: 1st ed.. Publisher: Penguin Portfolio 2022Online access: Publisher Description Availability: No items available Checked out (1).
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279.
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Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar
by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Pearson, 2019Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342 SLG] (1).
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