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21. Marketing Across Cultures

by Usunier, Jean-Calude.

Edition: 5Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).

22. Analysis for Marketing Planning

by Lehmann, Donald R.

Edition: 6Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

23. Building Brand Value

by Parameswaran, M.G.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Tata Mcgraw Hill 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).

24. Industrial Marketing Strategy / Frederick E. Webster.

by Webster, Frederick E.,Jr.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Wiley, 1991Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

25. Marketing : critical perspectives on Business and Management-Vol.I

by Baker, Michael J.,Ed.

Edition: Volume 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Routledge 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

26. Marketing : critical perspectives on Business and Management-Vol.II

by Baker, Michael J.,Ed.

Edition: Volume 2Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Routledge 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

27. Marketing : critical perspectives on Business and Management-Vol.III

by Baker, Michael J.,Ed.

Edition: Volume 3Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Routledge 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

28. Marketing : critical perspectives on Business and Management-Vol.IV

by Baker, Michael J.,Ed.

Edition: Volume 4Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Routledge 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

29. Marketing : critical perspectives on Business and Management-Vol.V

by Baker, Michael J.,Ed.

Edition: Volume 5Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Routledge 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

30. Business Marketing Management : B2B

by Hutt, Michael D.

Edition: 10th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Cengage Learning 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (1).

31. International Marketing-13e

by Salwan, Prashant.

Edition: 13Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).

32. Little Red Book of Selling

by Gitomer's, Jeffrey.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: China Bard Press 2005Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).

33. Crossing The Chasm

by Moore, Geoffrey A.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Harper Collins 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

34. Strategic Marketing Problems

by Kerin, Roger A.

Edition: 12Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).

35. Marketing Research: An Applied Orientation

by Malhotra, Naresh K.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).

36. The Most Common 25 Sales Mistakes and How to Avoid Them

by Schiffman, Stephen.

Edition: 2Material type: book Book; Format: print ; Literary form: not fiction Publisher: Massachusetts Adams India 1995Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).

37. 120 Crore Bharatiyon Ka Bazar

by Bijapurkar, Rama.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Prabhat Prakashan 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

38. Demand : creating what people love before they know they want it / Adrian Slywotzky with Karl Weber.

by Slywotzky, Adrian J | Weber, Karl 1953-.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Headline Book Pub. 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 338.5212 SAJ] (1).

39. Salesforce.com

by Taber, David.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Pearson 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).

40. E-Commerce: An Indian Perspective

by Joseph, P.T.

Edition: 4Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi PHI Learning 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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