|
|
161.
|
Private Label Strategy
by Kumar, Nirmalya. Edition: 1Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (2).
|
|
|
162.
|
The New Solution Selling
by Eades, Keith M. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).
|
|
|
163.
|
Value Merchants
by Anderson, James C. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.804] (2).
|
|
|
164.
|
Greater Good
by Quelch, John A. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
|
|
|
165.
|
The Luxury Market in India : maharajas to masses
by Atwal, Glyn. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Palgrave Macmillan 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (2).
|
|
|
166.
|
Branded lives : the production and consumption of meaning at work
by Brannan, Matthew J. Edition: 1st ed.Material type: Book Publisher: Cheltenham, Glos, UK ; Northampton, MA Edward Elgar c2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 650.1] (1).
|
|
|
167.
|
Database Marketing : analyzing and managing customers
by Blattberg, Robert C. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork Springer 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285] (1).
|
|
|
168.
|
Handbook of Marketing Decision Models
by Bierenga, Berend.,Ed. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork Springer 2008Online access: Click here to access online Availability: No items available Checked out (1).
|
|
|
169.
|
Kellogg on Branding
by Tybout, Alice M. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
|
|
|
170.
|
Brand Positioning
by Sengupta, Subroto. Edition: 2Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (6).
|
|
|
171.
|
Strategic Market Management
by Aaker, David A. Edition: 7Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
|
|
|
172.
|
Ziglar on Selling
by Ziglar, Zig. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mumbai Jaico Pub. 2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).
|
|
|
173.
|
Marketing Channels / Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary.
by Coughlan, Anne T | Anderson,Erin | Stern, Louis W | El-Ansary, Adel. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87 CAT] (9).
|
|
|
174.
|
Concurrent Marketing
by Cespedes, Frank V. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1995Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).
|
|
|
175.
|
Marketing Metaphoria
by Zaltman, Gerald. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (3).
|
|
|
176.
|
Handbook of Marketing Scales
by Bearden, William. Edition: 3Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Pub. 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (2).
|
|
|
177.
|
The 22 Immutable Laws of Marketing
by Ries, Al. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Profile books 1993Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
|
|
|
178.
|
Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant
by Kim, W.Chan. Edition: Expanded editionMaterial type: Book Publisher: New Delhi Harvard Business School Press 2005 , 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (7).
|
|
|
179.
|
Business Market Management (B2B) / understanding, creating, and delivering value. James C. Anderson, James A. Narus, Das Narayandas and D.V.R. Sheshadri.
by Anderson, James C. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
|
|
|
180.
|
Youtility : why smart marketing is about help not hype
by Baer, Jay. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Penguin Books 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
|
