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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant

By: Kim, W.Chan.
Material type: materialTypeLabelBookPublisher: New Delhi Harvard Business School Press 2005 , 2015Edition: Expanded edition.Description: xv, 240 p. ; 24 cm.ISBN: 9781591396192.Subject(s): Marketing Segmentation | New Product Strategy | Strategic Management | Strategic PlanningDDC classification: 658.4012 Online resources: Click here to access online
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Item type Current location Collection Call number Status Date due
Monograph Monograph Indian Institute of Management Udaipur
Shelf G8 658.4012 (Browse shelf) Available
Monograph Monograph Indian Institute of Management Udaipur
Shelf G8 658.4012 (Browse shelf) Available
Monograph Monograph Indian Institute of Management Udaipur
Shelf G8 658.4012 (Browse shelf) Available
Monograph Monograph Indian Institute of Management Udaipur
Shelf G8 658.4012 (Browse shelf) Available
Monograph Monograph Indian Institute of Management Udaipur
Shelf G8 658.4012 (Browse shelf) Available
Monograph Monograph Indian Institute of Management Udaipur
Shelf G8 658.4012 (Browse shelf) Available
Monograph Monograph Indian Institute of Management Udaipur
Shelf G8 658.4012 (Browse shelf) Available

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