Indian Institute of Management Udaipur Library

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1.
Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.

by Hunt, Shelby D.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8001] (1).

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2.
Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.

by Struhl, Steven M [author.].

Edition: 1st Edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York : Kogan Page Ltd, [2017]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.80028563] (1).

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3.
How to get published in the best marketing journals / edited by David W. Stewart and Daniel M. Ladik.

by Stewart, David W [editor.] | Ladik, Daniel M [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cheltenham, UK Northampton, MA, USA : Edward Elgar Publishing, [2019]Copyright date: ©2019.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8005 SDW] (1).

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