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1. Using Market Knowledge

by Deshpande, Rohit.

Edition: Material type: book Book Publisher: New Delhi Sage Publications c2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

2. Marketing Management: a cultural perspective

by Penaloza, Lisa.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: London Taylor and Francis; Routledge 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

3. A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius

by Trout, Jack.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

4. Marketing Services : competing through quality

by Berry, Leonard L.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York Free Press 1991Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

5. The Marketing Whitebook 2013-2014 : decoding diversity

by Datta, Prosenjit | BusinessWorld.

Edition: 9th Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Business World 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

6. Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip [author.] | Keller, Kevin Lane 1956-.

Edition: 15th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi ; Pearson, c2016.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).

7. Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane 1956-.

Edition: 15th Global ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, [2016]Online access: Publisher Description and content page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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