Indian Institute of Management Udaipur Library

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21.
How people buy online : the psychology behind consumer behaviour / Seema Gupta.

by Gupta, Seema [author.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Thousand Oaks ; SAGE Publishing, 2021.Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342085 GS] (2).

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22.
Digital Marketing / Seema Gupta.

by Gupta, Seema [author.].

Edition: 2nd ed. Publisher: New Delhi : McGraw-Hill Education, 2020Online access: Publisher's Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 GS] (2).

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23.
The art of digital marketing : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns / Ian Dodson.

by Dodson, Ian [author.].

Edition: 1Material type: book Book; Format: print available online remote; Literary form: not fiction Publisher: Hoboken : Wiley, 2016.Online access: eBook Link Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).

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24.
Marketing myopia / Theodore Levitt.

by Levitt, Theodore 1925-2006..

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : Harvard Business Press, c2008Online access: Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872 LT] (1).

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25.
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong.

by Hagel, John | Armstrong, Arthur.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Harvard Business School Press, c1997Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285467 HJ] (1).

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