Indian Institute of Management Udaipur Library

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21.
Welcome to the creative age : bananas, business and the death of marketing

by Earls, Mark.

Edition: 1st ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Chichester : New York Wiley 2002Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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22.
A framework for marketing management / Philip Kotler, Northweatern University ; Kevin Lane Keller, Dartmouth College.

by Kotler, Philip [author.] | Keller, Kevin Lane 1956-.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Pearson, [2016]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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23.
Growth hacker marketing : a primer on the future of PR, marketing, and advertising / Ryan Holiday.

by Holiday, Ryan.

Edition: revised & expanded edition.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : New York, New York ; Portfolio/Penguin/Hachette India, [2014]Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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24.
Services marketing cases in emerging markets : an asian perspective / edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen.

by Roy, Sanjit Kumar | Nguyen, Bang [editor.] | Mutum, Dilip S [editor.].

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, NY : Springer Berlin Heidelberg, 2016.Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).

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