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161.
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Greater Good
by Quelch, John A. Edition: 1Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
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162.
|
The Luxury Market in India : maharajas to masses
by Atwal, Glyn. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Palgrave Macmillan 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (2).
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163.
|
Branded lives : the production and consumption of meaning at work
by Brannan, Matthew J. Edition: 1st ed.Material type: Book Publisher: Cheltenham, Glos, UK ; Northampton, MA Edward Elgar c2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 650.1] (1).
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164.
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Database Marketing : analyzing and managing customers
by Blattberg, Robert C. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork Springer 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.800285] (1).
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165.
|
Handbook of Marketing Decision Models
by Bierenga, Berend.,Ed. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: NewYork Springer 2008Online access: Click here to access online Availability: No items available Checked out (1).
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166.
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Kellogg on Branding
by Tybout, Alice M. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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167.
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Brand Positioning
by Sengupta, Subroto. Edition: 2Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (6).
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168.
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Strategic Market Management
by Aaker, David A. Edition: 7Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Wiley India 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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169.
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Ziglar on Selling
by Ziglar, Zig. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Mumbai Jaico Pub. 2006Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.85] (1).
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170.
|
Marketing Channels / Anne Coughlan, Erin Anderson, Louis W. Stern, Adel El-Ansary.
by Coughlan, Anne T | Anderson,Erin | Stern, Louis W | El-Ansary, Adel. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87 CAT] (9).
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171.
|
Concurrent Marketing
by Cespedes, Frank V. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1995Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (3).
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172.
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Marketing Metaphoria
by Zaltman, Gerald. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (3).
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173.
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Handbook of Marketing Scales
by Bearden, William. Edition: 3Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Sage Pub. 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (2).
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174.
|
The 22 Immutable Laws of Marketing
by Ries, Al. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Profile books 1993Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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175.
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Blue Ocean Strategy : how to create uncontested market space and make the competition irrelevant
by Kim, W.Chan. Edition: Expanded editionMaterial type: Book Publisher: New Delhi Harvard Business School Press 2005 , 2015Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (7).
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176.
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Business Market Management (B2B) / understanding, creating, and delivering value. James C. Anderson, James A. Narus, Das Narayandas and D.V.R. Sheshadri.
by Anderson, James C. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (2).
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177.
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Youtility : why smart marketing is about help not hype
by Baer, Jay. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Penguin Books 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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178.
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Analyzing decision making : metric conjoint analysis
by Louviere, Jordan J. Edition: 1st ed.Material type: Book; Literary form:
not fiction
Publisher: Newbury Park Sage Publications [c1988]Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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179.
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Managing Customer Value : creating quality and service that customers can see
by Gale, Bradley T. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Free Press 1994Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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180.
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Beyond Hofstede
by Nakata, Cheryl. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Palgrave Macmillan 2009Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).
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