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121.
|
Strategic Marketing
by Mooradian, Todd A. Edition: 1Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Pearson 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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122.
|
Principles and practice of Social Marketing : an international perspective / Rob Donovan and Nadine Henley.
by Donovan, Rob | Henley, Nadine. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi : Cambridge University Press, 2010Online access: Publisher Description and Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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123.
|
Sounds Like Branding
by Lusensky, Jacob. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Bloomsbury 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 659.1] (1).
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124.
|
Uncommon Service
by Frei, Frances. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston Harvard Business Review Press 2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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125.
|
The Social Organization
by Bradley, Anthony. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston Harvard Business Review Press 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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126.
|
The Experience Economy
by PineII, B. Joseph. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.56] (2).
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127.
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Worth Every Penny : build a business that thrills your customers and still charge what you're worth
by Petty, Sarah. Edition: First Edition.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Texas Greenleaf book group press 2012Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.11] (1).
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128.
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How to Write a Marketing Plan
by Westwood, John. Edition: 4th Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Kogan Page 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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129.
|
Trout on Strategy : capturing mindshare, conquering markets
by Trout, Jack. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Tata Mcgraw Hill 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (1).
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130.
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A Genie's Wisdom : a fable of how a CEO learned to be a marketing genius
by Trout, Jack. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi John Wiley & Sons 2003Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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131.
|
How Brands Grow : what marketers don't know
by Sharp, Byron. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: London Oxford University Press 2014Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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132.
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Positioning for Professionals: how professional knowledge firms can differentiate their way to success
by Williams, Tim. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey John Wiley & Sons 2010Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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133.
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Buy-in : saving your good idea from being shot down
by Kotter, John P. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 650.1] (1).
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134.
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The Future of eMarkets: multi-dimensional market mechanisms
by Bichler, Martin. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cambridge University Press 2007Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (1).
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135.
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The Everything store : Jeff Bezos and the age of Amazon
by Stone, Brad. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Bantam Books 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.84] (4).
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136.
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Inbound Marketing : get found using Google, Social Media, and Blogs
by Halligan, Brian. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey John Wiley & Sons 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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137.
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Brand Media Strategy
by Young, Antony. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Palgrave Macmillan 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (5).
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138.
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Channel Champions : how leading companies build new strategies to serve customers
by Wheeler, Steven. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Jersey Jossey Bass; John Wiley & Sons 1999Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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139.
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Inside the Tornado : strategies for developing, leveraging, and surviving hypergrowth markets
by Moore, Geoffrey A. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Harper Collins 2005Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8062] (1).
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140.
|
The Big Lie : or interpreting your global customer's inner life for profit
by Jouan, Christophe. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York Hay House; Balboa Press 2013Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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