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101.
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How Brands Become Icons
by Holt, Doughlas B. Edition: 1Material type:  Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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102.
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Venture Capital at the Crossroads
by Bygrave, William D. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1992Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 332.0415] (1).
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103.
|
Marketing Moves
by Kotler, Philip. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2002Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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104.
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Meeting of the Minds
by Barabba, Vincent P. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1995Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.83] (1).
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105.
|
MarketBusters
by McGrath, Rita Gunther. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2005Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4012] (1).
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106.
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Customer Equity
by Blattberg, Robert C. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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107.
|
Juicing the Orange
by Fallon, Pat. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2006Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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108.
|
Groundswell
by Li, Charlene. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 303.4833] (1).
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109.
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The Experience Economy
by PineII, B. Joseph. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1999Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.56] (1).
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110.
|
Simply Better
by Barwise, Patrick. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2004Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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111.
|
Hidden in Plain Sight
by Joachimsthaler, Erich. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.406] (1).
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112.
|
Customer Connections
by Wayland, Robert E. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1997Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.812] (1).
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113.
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Category Killers
by Spector, Robert. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2005Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.87] (1).
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114.
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Strategic Marketing Management
by Dolan, Robert. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 1991Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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115.
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Authenticity
by Gilmore, James H. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston, Mass. Harvard Business Review 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8343] (1).
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116.
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We are like that only : understanding the logic of consumer indian
by Bijapurkar, Rama. Edition: 1st Ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Penguin Books 2007Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.834] (3).
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117.
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Emerging Business Online
by Fawzy, Lara. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: USA FT Press 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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118.
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Brand Society
by Kornberger, Martin. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi Cambridge 2010Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.827] (1).
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119.
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Everything I know about Marketing I Learned from Google
by Goldman, Aaron. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New Delhi TMH 2011Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8] (1).
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120.
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How to make money with Social Media
by Turner, Jamie. Edition: 1Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: USA FT Press 2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.872] (1).
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