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1.
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Analyzing decision making : metric conjoint analysis
by Louviere, Jordan J. Edition: 1st ed.Material type:  Book; Literary form:
not fiction
Publisher: Newbury Park Sage Publications [c1988]Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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2.
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Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert.
by Leeflang,Peter S.H | Wittink, Dick R | Wedel, Michel | Naert, Philippe A. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Kluwer, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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3.
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The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, John E. Hogan, Joseph Zale.
by Nagle, Thomas T 1951- | Hogan, John E., Ph. D | Zale, Joseph. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Boston : Prentice Hall, c2011Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.816] (5).
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4.
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Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
by Haugtvedt, Curtis P 1958- | Herr, Paul 1956- | Kardes, Frank R. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: New York : Lawrence Erlbaum Associates, c2008Online access: Table of contents only | Publisher description Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).
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5.
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Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy.
by Lilien, Gary L 1946- | Rangaswamy, Arvind. Edition: Revised 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Prentice Hall, Trafford, c2003Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8020285] (1).
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6.
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Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
by Lilien, Gary L 1946- | Rangaswamy, Arvind | De Bruyn, Arnaud. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: PA DecisionPro Inc. c2013Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8020285] (1).
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7.
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Cases in strategic marketing / David Rosenthal, Lew G. Brown.
by Rosenthal, David W [author.] | Brown, Lew G [author.]. Material type: Book; Format:
print
; Literary form:
not fiction
Publisher: Upper Saddle River, NJ : Prentice Hall, c2000Online access: Publisher's Description | Content Page Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.802] (1).
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