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1. Culture's Consequences : comparing values, behaviors, institutions, and organizations across nations

by Hofstede Geert.

Edition: 2nd Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Jersey Sage Publications 2001Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 155.89] (2).

2. Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de 1943-.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Thousand Oaks, Calif. : Sage Publications, c2004Online access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

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